Sunday, April 18, 2010

The Design Pricing Formula


David Airey, designer and design author from Edinburgh, offers up this pricing formula and explains why one size doesn't fit all.

Commas Are Our Friends

A long complicated sentence should force itself upon you, make you know yourself knowing it and the comma, well at the most a comma is a poor period that it lets you stop and take a breath but if you want to take a breath you ought to know yourself that you want to take a breath.

GERTRUDE STEIN
From Poetry and Grammer, 1935
via Bobulate

Advice To Writers

Even if it keeps you up all night,
wash down the walls and scrub the floor
of your study before composing a syllable.

Clean the place as if the Pope were on his way.
Spotlessness is the niece of inspiration.

The more you clean, the more brilliant
your writing will be, so do not hesitate to take
to the open fields to scour the undersides
of rocks or swab in the dark forest
upper branches, nests full of eggs.

When you find your way back home
and stow the sponges and brushes under the sink,
you will behold in the light of dawn
the immaculate altar of your desk,
a clean surface in the middle of a clean world.

From a small vase, sparkling blue, lift
a yellow pencil, the sharpest of the bouquet,
and cover pages with tiny sentences
like long rows of devoted ants
that followed you in from the woods.

BILLY COLLINS
via Bobulate

The Write Stuff



Time to get down to business this quarter and begin some letter writing of the other kind. From letterforms to form letters...and email ettiquette. L8R