Letterology: The Design Pricing Formula

Sunday, April 18, 2010

David Airey, designer and design author from Edinburgh, offers up this pricing formula and explains why one size doesn't fit all.

Jennifer Kennard: LETTEROLOGY Letǝrälǝjē | noun 1. The study of characters and symbols of an alphabet representing one or more sounds used in speech. 2. written, typed or printed communication in the form of a document, a book, or manuscript. 3. literature: the world of letters 4. printing a style of letters, text or marks on paper or other substrate. 5. ephemera containing printed text and decorations 6. the intersection of typography, books and design

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