Letterology: Book of Knowledge

Monday, January 10, 2011

Die-cut Hood's Sarsaparilla promotional booklet from 1899-1900. 9.5"h. x 7.6"w. Via Richard Sheaff Ephemera.

Jennifer Kennard: LETTEROLOGY Letǝrälǝjē | noun 1. The study of characters and symbols of an alphabet representing one or more sounds used in speech. 2. written, typed or printed communication in the form of a document, a book, or manuscript. 3. literature: the world of letters 4. printing a style of letters, text or marks on paper or other substrate. 5. ephemera containing printed text and decorations 6. the intersection of typography, books and design

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