Letterology: Meet the Classics

Friday, February 18, 2011

Typewriters are placed in the computer department of bookstores to call attention to Penguin Classic Books.

Ad agency: EC Comunicacao, Sao Paulo, Brazil

Jennifer Kennard: LETTEROLOGY Letǝrälǝjē | noun 1. The study of characters and symbols of an alphabet representing one or more sounds used in speech. 2. written, typed or printed communication in the form of a document, a book, or manuscript. 3. literature: the world of letters 4. printing a style of letters, text or marks on paper or other substrate. 5. ephemera containing printed text and decorations 6. the intersection of typography, books and design

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