A Neo Victorian Alphabet

Hat-trick design, a multi-disciplinary design shop in London creates an alphabet for their client, Land Securities. They designed a typeface of illuminated letters to surround a wall of a new project under construction in the central London district of Victoria. Passers-by discover how each letter on the large wall tells a story inspired by Victoria, while words and sentences can be viewed from a distance. The typeface includes alternates to avoid repetition. Great design work, but you'll have to hum-along or whistle a tune, as there is no soundtrack.